I was browsing through the social science books in the Auckland University Bookstore (NZ) and came across a book entitled "50 facts that should change the world" by Jessica Williams. Prominently on the cover was a "fact from the book which read: "150,000 people die as a result of global warming every year". Instantly i though of Flat Earth News. I believe that is a fact rebuked by Nick in the chapter about the PR industry. Nick reviews "facts" from the Greenpeace website. That was one of them. I just thought it was interesting that such a "fact" had made it into a major publication.