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PR using social media without disclosure

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Tagged: / Posted: 19 January 2009

From the brisbanetimes.com.au: The story of a woman who supposedly tattooed an advertisement for the Great Barrier Reef on her arm to win a dream island job was concocted by Tourism Queensland, it has been revealed. The fake YouTube video is just another example of Australian advertising agencies' "crude" use of social media to promote brands, a marketing expert says. more: http://tinyurl.com/7u8yvr

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